96508 - Writing to Get Clients: Email Marketing and Social Media Strategies
Course Overview
Small businesses rely on communication to attract and retain clients. Email marketing, social media, and even website copy all come down to one thing: the need to connect through your writing, in order to win new clients. But in today’s crowded digital world, it's not enough to just write—you have to write with purpose, clarity, and strategy.
This 2-hour, practical, self-paced course helps small business owners, coaches, freelancers, and entrepreneurs craft effective email marketing and social media content that connects with readers and drives results.
This course includes a bonus module on How to Write with AI and Still Sound Human.
What You'll Learn
- Identify today’s readers’ communication expectations, and how to meet those expectations.
- Apply reader-focused strategies to craft messages that get opened, read, and responded to.
- Write email and social media content that balances clarity, tone, and purpose.
- Use writing techniques that encourage client engagement and increase conversions.
- Avoid common communication pitfalls that turn potential clients away.
Who Should Attend
This course is for you if you:- Run your own business
- Coach or consult with clients
- Are an entrepreneur
- Have a side hustle
- Are looking to start your own business
- Work in marketing
Additional Information
This self-paced eCourse takes about 2 hours to complete. You'll learn through interactive videos and multiple opportunities to review, reflect, and practice. You can pause and resume this course at any time; you do not have to complete all units in one sitting.
Students must view 95% of video instruction and answer all quiz questions to receive a Certificate of Completion.
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UNM Tuition Remission
UNM Staff, Faculty, and Retirees: This course is Tuition Remission eligible under Professional Development. For more information, visit the UNM Tuition Remission information page. To see UNM HR's Tuition Remission for eligibility and tax liabilities, click here
