96275 - Brand Management

Delivery Options Online

Course Overview

Artificial intelligence, marketing automation, and digital marketing tools help marketers reach consumers more effectively than ever before. There’s a lot to understand in this new, high-tech environment, and this online course is designed to help students make sense of digital marketing inno...

Course Overview

What You'll Learn

Participants who complete this course will leave with a stronger understanding of what brand management means in a broad sense and how to implement the core principles of brand management into their current or future marketing careers.

Consumer and Marketplace Insights
Branding & Brand Positioning
Pricing Strategies through the Product Life Cycle
Life Currencies
Branding Principles for Innovation and Entrepreneurial Ventures, Part 1
Powerful Packaging
Product Mix, Distribution, and Merchandising
Marketing in Micro-Moments
Advertising
Digital Marketing
Marketing Metrics
The Strategic Marketing Plan
Marketing Yourself in Interviews
Consumer Promotions
Partnerships, Sponsorships, and Events
Public Relations
Mission Statements and Operating Charters
Licensing
Trade Promotions
Customer Experience Management
Building the Bridge of Trust

Who Should Attend

Anyone interested in starting or growing in a current marketing position.
Anyone interested in marketing strategy or brand management.
Current or aspiring leaders in the marketing industry.

Additional Information

Participants must complete all Modules/Chapters and score at least 90% on individual assessments to earn a Digital Badge of Completion.

Enroll Now - Select a section to enroll in

96275 - ASM 004

Brand Management

This is a self-paced section

Online

Available

Self-paced

Start Now, you have 365 days to complete this course once enrolled.

Online

Fee non-credit

$599.00

2.4 CEUs

No drop request allowed after enrollment

No transfer request allowed after enrollment

Section Notes

This is a self-paced course and you will have 365 days to complete after your enrollment.

This course is offered through Anderson School of Management.

UNM Staff, Faculty and Retirees can use their Tuition Remission benefit on professional development programs.