96275 - Brand Management
Course Overview
Artificial intelligence, marketing automation, and digital marketing tools help marketers reach consumers more effectively than ever before. There’s a lot to understand in this new, high-tech environment, and this online course is designed to help students make sense of digital marketing innovation to create a blueprint for developing and executing successful marketing plans in this digital-first world.
What You'll Learn
Participants who complete this course will leave with a stronger understanding of what brand management means in a broad sense and how to implement the core principles of brand management into their current or future marketing careers.
- Consumer and Marketplace Insights
- Branding & Brand Positioning
- Pricing Strategies through the Product Life Cycle
- Life Currencies
- Branding Principles for Innovation and Entrepreneurial Ventures, Part 1
- Powerful Packaging
- Product Mix, Distribution, and Merchandising
- Marketing in Micro-Moments
- Advertising
- Digital Marketing
- Marketing Metrics
- The Strategic Marketing Plan
- Marketing Yourself in Interviews
- Consumer Promotions
- Partnerships, Sponsorships, and Events
- Public Relations
- Mission Statements and Operating Charters
- Licensing
- Trade Promotions
- Customer Experience Management
- Building the Bridge of Trust
Who Should Attend
- Anyone interested in starting or growing in a current marketing position.
- Anyone interested in marketing strategy or brand management.
- Current or aspiring leaders in the marketing industry.
Additional Information
Participants must complete all Modules/Chapters and score at least 90% on individual assessments to earn a Digital Badge of Completion.
This course is offered through Anderson School of Management.
UNM Staff, Faculty and Retirees can use their Tuition Remission benefit on professional development programs.