Course Overview

Artificial intelligence, marketing automation, and digital marketing tools help marketers reach consumers more effectively than ever before. There’s a lot to understand in this new, high-tech environment, and this online course is designed to help students make sense of digital marketing innovation to create a blueprint for developing and executing successful marketing plans in this digital-first world.

What You'll Learn

Participants who complete this course will leave with a stronger understanding of what brand management means in a broad sense and how to implement the core principles of brand management into their current or future marketing careers.

  • Consumer and Marketplace Insights
  • Branding & Brand Positioning
  • Pricing Strategies through the Product Life Cycle
  • Life Currencies
  • Branding Principles for Innovation and Entrepreneurial Ventures, Part 1
  • Powerful Packaging
  • Product Mix, Distribution, and Merchandising
  • Marketing in Micro-Moments
  • Advertising
  • Digital Marketing
  • Marketing Metrics
  • The Strategic Marketing Plan
  • Marketing Yourself in Interviews
  • Consumer Promotions
  • Partnerships, Sponsorships, and Events
  • Public Relations
  • Mission Statements and Operating Charters
  • Licensing
  • Trade Promotions
  • Customer Experience Management
  • Building the Bridge of Trust

Who Should Attend

  • Anyone interested in starting or growing in a current marketing position.
  • Anyone interested in marketing strategy or brand management.
  • Current or aspiring leaders in the marketing industry.

Additional Information

Participants must complete all Modules/Chapters and score at least 90% on individual assessments to earn a Digital Badge of Completion.
Enroll Now - Select a section to enroll in
Start Now, you have 365 days to complete this course once enrolled.
Delivery Options
Course Fee(s)
Fee non-credit $599.00
Drop Request Deadline
No drop request allowed after enrollment
Transfer Request Deadline
No transfer request allowed after enrollment
Section Notes

This is a self-paced course and you will have 365 days to complete after your enrollment.

This course is offered through Anderson School of Management.

UNM Staff, Faculty and Retirees can use their Tuition Remission benefit on professional development programs.

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