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Course Overview

Delivered fully online, our 10-week Product Management course is taught by industry experts and focuses on the essential knowledge areas and digital skills necessary for effective product management. It helps students develop practical skills in market research, user-centered design, product strategy and roadmapping, agile development and testing, go-to-market strategy, and product analytics. These skills enable students to contribute effectively to all stages of the project management lifecycle.

During the course, students will get hands-on practice using industry-standard tools,including Jira for project management, Productboard for product roadmapping, and Amplitude for product analytics. The course also helps learners leverage the power of AI in the product management process. In each module, learners will explore and practice with cutting-edge AI tools, such as large language models (LLMs), to perform and optimize product management tasks.

What You'll Learn

Utilize data-driven decision-making practices to inform product management strategies and optimize business outcomes.

Develop the strategic thinking skills necessary to formulate and execute product strategies that drive sustainable business growth and competitive advantage.

Develop the skills and mindset necessary to adopt a customer-centric approach in product management, including developing user interviews and surveys, creating user personas, and consolidating user research findings.

Size market opportunities, compare potential new ventures against addressing customer problems,and assess product-market fit using competitive analysis and impact modeling.

Formulate effective product strategies aligned with organizational goals and user needs, prioritizing features and initiatives to create a comprehensive product roadmap that communicates vision and direction.

Develop and validate prototypes to iterate on low-fidelity wireframes, incorporating user feedback and employing validation techniques to ensure alignment with user needs and stakeholder expectations.

Implement Agile/Scrum methodologies in product development, defining requirements, planning and executing sprints, and conducting quality assurance and user acceptance testing while effectively communicating with internal and external stakeholders throughout the process.

Develop comprehensive go-to-market strategies for minimum-viable products, present strategies to stakeholders, and plan product launches while strategizing user acquisition, retention, and market penetration.

Impact Measurement and Optimization: Analyze product performance using analytics tools, conduct A/B tests, and leverage user feedback to optimize products, creating iterative plans that enhance user experience and achieve business objectives.

Identify and engage with key product stakeholders. Use effective communication strategies to manage expectations and foster collaborative relationships throughout the product lifecycle.

Gain hands-on experience with industry-standard product management tools such as Atlassian Jira, ProductBoard, Amplitude, and generative AI. Leverage these tools for efficient project planning, execution, and monitoring.

 

Download the Syllabus

Who Should Attend

The course attracts learners who are motivated to expand their knowledge and grow their careers. Their backgrounds are wide and varied, including professionals from Product Management, Project Management, Business Operations, HR, Finance, Marketing, Engineering, IT/DevOps, and more. Our course is ideal for anyone who identifies with one of the following profiles:

  • Product managers who are newer to the field and looking for best practices
  • Business, design, or engineering-focused professionals looking to:
    • Gain a “big picture” understanding of product management.
    • Apply product management skills to their current role.
    • Transition to a product management role/career path.
  • Entrepreneurs, business owners, and professionals looking to unlock new approaches to driving innovation, growth, and impact.

Additional Information

Participant requirements to obtain the certificate of completion:
- achieves at least 70% on the module assessments, 
- completes all playbook assignments, 
- earns a passing score on: Productboard Build Outcome-Driven Roadmaps Certification & Getting Started with Amplitude Analytics Credential.

If you are filling out a Tuition Remission form or receiving funding, the course # is 96394-001, price $2,500.00, & list your cohort date.
For cohort dates available - click here. If you want to register with a credit card or self paying for the course, click here.

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Enroll Now

This program is offered in collaboration with Ziplines Education (formally GreenFig).

If you are filling out a Tuition Remission form or receiving funding, the course # is 96394-001, price $2,500.00, & list your cohort date.

For cohort dates available - click here. If you want to register with a credit card or self-paying for the course, click here.

Successful completion of the program earns you a valuable Product Management certificate of completion. You'll also get hands-on technology experience, including:

• Productboard Build Outcome-Driven Roadmaps Certification
• Getting Started with Amplitude Analytics Credential
• (Optional) Earn the Jira Software Essentials Certification

Thank you for your interest in this course. This course is not currently open for enrollment. Please complete a Course Inquiry so that we may promptly notify you when enrollment opens.

This program is offered in collaboration with Ziplines Education (formally GreenFig).

UNM Tuition Remission

UNM Staff, Faculty, and Retirees: This course is Tuition Remission eligible under Professional Development. To register using tuition remission, download and complete UNM's Tuition Remission form and email it to CERegistration@unm.edu. Tuition Remission is not eligible for the Affirm or the payment plans.

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