Course Overview

This program focuses on the foundations of philanthropy and the fundamentals of professional fundraising. In this online, self-paced program, you will explore universal practices that can be used by any organization, no matter the size, scope or mission, such as best practices of fundraising and proven strategies for Annual Giving, Major Gifts, Planned Giving and Corporate and Foundation Relations.

  • Certificate Introduction: Gain an understanding of professional fundraising with an introductory overview of the program.
  • Foundations of Philanthropy: Explore the history and evolution of philanthropy in the United States, the psychology of philanthropy, donor motivation and the role of boards and board members.
  • Annual Giving: This course delves into annual giving strategy and tactics, who should be making annual gifts, finding new donors, donor segmentation and donor stewardship.  
  • Major Gifts: Develop your ability to craft major gift fundraising strategy, while mastering the major gift development cycle, communication, stewardship and relationship management. Making the ask, campaign strategy and event fundraising round out the rest of this course.
  • Planned Giving: Learn best practices of planned giving, including relevant audiences, effective marketing, gift plans, stewardship and strategy.
  • Corporate and Foundation Relations: Expand your understanding of institutional giving as we cover the principles of foundation relations, grant writing and corporate relations.

What You'll Learn

  • Expand your knowledge of proven best practices used by nonprofit organizations and universities to successfully raise money.
  • Gain an understanding of the fundamentals of professional fundraising, including annual giving; major gifts; planned giving; and corporate and foundation relations.
  • Learn the best practices for grant writing and submitting proposals to foundations and corporations for funding support.
  • Understand the psychology of giving and the history of philanthropy in the United States.


Who Should Attend

  • Individuals interested in starting a career at a nonprofit organization or university. 
  • Social entrepreneurs, founders and leaders of nonprofit organizations.
  • Current nonprofit staff and volunteers looking to improve their fundraising knowledge.
  • Higher education leadership, faculty and staff.

Additional Information

This program is CFRE accredited and approved for seven (7) hours of continuing education credit. CFRE International was founded in 2001 and is an independent nonprofit organization whose sole mission is dedicated to setting standards in philanthropy through a valid and reliable certification process for fundraising professionals. 

This course is offered in partnership with Elective Learning LLC.

Enroll Now - Select a section to enroll in
Section Schedule
Date and Time TBA
  • Online
Delivery Options
Course Fee(s)
Fee non-credit $685.00
Drop Request Deadline
No drop request allowed after enrollment
Transfer Request Deadline
No transfer request allowed after enrollment
  • Elective Learning LLC
Section Notes
This is a self-paced course and you will have 180 days to complete after your enrollment.

UNM Tuition Remission

UNM Staff, Faculty, and Retirees: This course is Tuition Remission eligible under Professional Development. For more information, visit the UNM Tuition Remission information page.

JTA Funding Opportunity

Full funding for this program is available through Job Training Albuquerque. To see if you qualify or to apply for JTA funding, click here or contact Allison Pendell Jones at CNMI, apendelljones@cnm.edu.

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