20702 - Professional Fundraising Certificate Program
Course Overview
This program focuses on the foundations of philanthropy and the fundamentals of professional fundraising. In this online, self-paced program, you will explore universal practices that can be used by any organization, no matter the size, scope or mission, such as best practices of fundraising and proven strategies for Annual Giving, Major Gifts, Planned Giving and Corporate and Foundation Relations.
- Certificate Introduction: Gain an understanding of professional fundraising with an introductory overview of the program.
- Foundations of Philanthropy: Explore the history and evolution of philanthropy in the United States, the psychology of philanthropy, donor motivation and the role of boards and board members.
- Annual Giving: This course delves into annual giving strategy and tactics, who should be making annual gifts, finding new donors, donor segmentation and donor stewardship.
- Major Gifts: Develop your ability to craft major gift fundraising strategy, while mastering the major gift development cycle, communication, stewardship and relationship management. Making the ask, campaign strategy and event fundraising round out the rest of this course.
- Planned Giving: Learn best practices of planned giving, including relevant audiences, effective marketing, gift plans, stewardship and strategy.
- Corporate and Foundation Relations: Expand your understanding of institutional giving as we cover the principles of foundation relations, grant writing and corporate relations.
What You'll Learn
- Expand your knowledge of proven best practices used by nonprofit organizations and universities to successfully raise money.
- Gain an understanding of the fundamentals of professional fundraising, including annual giving; major gifts; planned giving; and corporate and foundation relations.
- Learn the best practices for grant writing and submitting proposals to foundations and corporations for funding support.
- Understand the psychology of giving and the history of philanthropy in the United States.
Who Should Attend
- Individuals interested in starting a career at a nonprofit organization or university.
- Social entrepreneurs, founders and leaders of nonprofit organizations.
- Current nonprofit staff and volunteers looking to improve their fundraising knowledge.
- Higher education leadership, faculty and staff.
Additional Information
This program is CFRE accredited and approved for seven (7) hours of continuing education credit. CFRE International was founded in 2001 and is an independent nonprofit organization whose sole mission is dedicated to setting standards in philanthropy through a valid and reliable certification process for fundraising professionals.
This course is offered in partnership with Elective Learning LLC.
UNM Tuition Remission
UNM Staff, Faculty, and Retirees: This course is Tuition Remission eligible under Professional Development. For more information, visit the UNM Tuition Remission information page. To see UNM HR's Tuition Remission for eligibility and tax liabilities, click here
JTA Funding Opportunity
Full funding for this program is available through Job Training Albuquerque. Eligibility requirements include: Must be an employee of a business with less than 500 employees, headquartered within the Albuquerque city limits. To learn more about JTA funding, click here.
