96371 - Digital Marketing Science

Course Overview

This Digital Marketing Science course will transform you into a complete digital marketer with expertise in the most in-demand marketing domains. Fast track your career in digital marketing with practical training and technical certifications you can apply on the job. Delivered online, this 10-week comprehensive program is taught by industry experts and supplemented with live/online mentor-led classes.

This program is offered by Ziplines Education. Ziplines Education partners with universities to deliver industry-focused certificate courses that prepare professionals for the demands of today’s digital-first workforce.

What You'll Learn

• Web Analytics. Determine the appropriate key performance indicators for any type of website. Provide recommendations for optimizing an ecommerce website’s conversion funnel.
• Search Engine Optimization. Understand how search engines work. Use this knowledge to make recommendations to a website on how it can improve its search engine rankings.
• Search Engine Marketing. Understand the mechanics of paid search ranking. Evaluate paid search campaign data and recommend changes that will improve conversion rates.
• Social Media Marketing. Utilize knowledge of social media tactics to design an effective social media campaign.
• Email Marketing. Understand best practices in email marketing. Analyze email marketing campaign data. Recommend changes that will improve campaign effectiveness.
• Digital Marketing Strategy. Create a digital marketing strategy and plan with a target market, key messages, recommended channels and lead capture recommendations for a real-world brand

Who Should Attend

This noncredit program is open to all. You do not need prior digital marketing experience.

This program is ideal for:

• Recent college graduates
• Marketing professionals (1-5 years experience) looking to update their skill sets
• Experienced professionals re-entering the workforce
• Working professionals looking to make a shift into digital marketing or become more knowledgeable about other aspects of business
• Entrepreneurs seeking to grow their business by utilizing a set of digital marketing tools

Additional Information

This program is offered by Ziplines Education. Ziplines Education partners with universities to deliver industry-focused certificate courses that prepare professionals for the demands of today’s digital-first workforce.

Participant will have to obtain at least 70% on all module quizzes, successful completion of all playbook assignments, and obtains a passing score on Google Ads Search Certification, Google Analytics Individual Qualification, and HubSpot Email Marketing Certification to receive a certificate of completion.

If you are filling out a Tuition Remission form or receiving funding from our funding resources page: Fill out the course fee: $2,500.00 and information:
Course # and Cohort dates:
96371-012  May 5 - July 11
List the Day/time you want for your live-online sessions, options located on the "Learn More" button.

Please click on the "Learn More" button:

• to view the course's full schedule, including live online options.
• to self pay by credit card
• to speak to a Ziplines advisor about the course