Course OverviewThis Digital Marketing Science course will transform you into a complete digital marketer with expertise in the most in-demand marketing domains. Fast track your career in digital marketing with practical training and technical certifications you can apply on the job. Delivered online, this 10-week comprehensive program is taught by industry experts and supplemented with live/online mentor-led classes.
What You'll Learn
- Web Analytics. Determine the appropriate key performance indicators for any type of website. Provide recommendations for optimizing an ecommerce website’s conversion funnel.
- Search Engine Optimization. Understand how search engines work. Use this knowledge to make recommendations to a website on how it can improve its search engine rankings.
- Search Engine Marketing. Understand the mechanics of paid search ranking. Evaluate paid search campaign data and recommend changes that will improve conversion rates.
- Social Media Marketing. Utilize knowledge of social media tactics to design an effective social media campaign.
- Email Marketing. Understand best practices in email marketing. Analyze email marketing campaign data. Recommend changes that will improve campaign effectiveness.
- Digital Marketing Strategy. Create a digital marketing strategy and plan with a target market, key messages, recommended channels and lead capture recommendations for a real-world brand
Who Should Attend
This noncredit program is open to all. You do not need prior digital marketing experience.
This program is ideal for:
- Recent college graduates
- Marketing professionals (1-5 years experience) looking to update their skill sets
- Experienced professionals re-entering the workforce
- Working professionals looking to make a shift into digital marketing or become more knowledgeable about other aspects of business
- Entrepreneurs seeking to grow their business by utilizing a set of digital marketing tools
Earn well known credentials in several of the most in-demand technologies:
- Google Ads Search Certification
- Google Analytics Certification
- HubSpot Email Marketing Certification
Participant will have to obtain at least 70% on all module quizzes, successful completion of all playbook assignments, and obtains a passing score on Google Ads Search Certification, Google Analytics Individual Qualification, and HubSpot Email Marketing Certification to receive a certificate of completion.
If you are filling out a Tuition Remission form, course # is 96371-001, price $2,500.00, & list your cohort date. For cohort dates available - click on "enroll now" on right side.
This program is offered in collaboration with GreenFig.
UNM Tuition Remission
UNM Staff, Faculty, and Retirees: This course is Tuition Remission eligible under Professional Development. To register using tuition remission, download and complete UNM's Tuition Remission form and email it to CERegistration@unm.edu. Tuition Remission is not eligible for the Affirm or the payment plans.