PROM 604 - Digital Marketing Certificate Program
Course Overview
The Digital Marketing program is designed to help students with an interest in marketing create a portfolio and begin an entry level position in the digital marketing field. The curriculum is a project-based course that blends marketing theory, critical thinking skills, and practical experience to prepare students for an entry-level position in a growth industry. Students will become proficient in advertising platforms such as Facebook, Google, Instagram, Twitter, and LinkedIn.
Our program provides a fast-paced, detailed curriculum with a full-breadth of digital marketing knowledge in order to be a competitive applicant in an ever-growing job market. Digital Marketing jobs are growing 112% faster than the U.S. national average job growth*. Upon completion of the program students will be equipped with the tools to be successful at jobs such as marketing coordinator, social media advertising coordinator, branding coordinator, junior UX designer, and more.
What You'll Learn
In this 16-week program, students are taught foundational basics such as:
- Branding
- Market Research
- Digital Advertising
- Competitor Analysis
- Organic and Paid Media
- Google Analytics
- SEO
- Advertising Strategy
- Customer Personas
- Website Analytics, and more
UNM Tuition Remission
UNM Staff, Faculty, and Retirees: This course is Tuition Remission eligible under Professional Development. For more information, visit the UNM Tuition Remission information page.
JTA Funding Opportunity
Full funding for this program is available through Job Training Albuquerque. To see if you qualify or to apply for JTA funding, click here or contact Allison Pendell Jones at CNMI, apendelljones@cnm.edu.
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