96473 - The Art of Persuasion: Lead with Your Story
Course Overview
Simply describing the features of your product, service or resume, is often not enough to persuade stakeholders to follow your recommendations or invest in your idea. You must be able to express a personal connection with the challenges and problems your solutions address.
This connection will make you more human and relatable, thus engaging listeners and collaborators in unique and memorable ways. The most impactful way to communicate messages that move the audience into action is through storytelling.
This leadership development course is designed to provide you with the communication tools to uncover your own unique set of values, vision, and purpose that are foundational to the creation of a persuasive leadership story. You will learn how to effectively lead teams through growth and change, and persuade stakeholders to follow you.
What You'll Learn
- Create and deliver a story that sticks—about who they are and what they do.
- Clarify the “why?” behind their story and the “why now?” to capture the urgency.
- Leverage their heritage to differentiate themselves authentically.
- Use sensory detail to generate powerful emotional resonance for their listeners.
- Mine their experiences for great material.
- Learn listening techniques that allow the participant to be more present and in tune with their colleagues, supervisor, and also friends and family.
- Streamline one's thoughts and shape one's story arc.
- Present in a natural way that feels unrehearsed and genuine.
- Create one's own 4-minute leadership story for meetings, vision/mission statement, or interviews.
Who Should Attend
- Ideal for executives, mid-level management and senior-level job seekers alike, who wish to make a better case for themselves and to their teams when interviewing, or presenting one's vision, mission, purpose.
- Individuals in marketing, branding, communications
- Anyone who is interested in learning about the value of personal storytelling to advance their ideas, career, and mission.
- Individuals who are transitioning in one's career
- Artists who want to gain greater support in their community
Additional Information
This course requires active participation, use of camera and discussion. Participant must attend 5 of the 6 sessions to receive a completion certificate.UNM Tuition Remission
UNM Staff, Faculty, and Retirees: This course is Tuition Remission eligible under Professional Development. For more information, visit the UNM Tuition Remission information page. To see UNM HR's Tuition Remission for eligibility and tax liabilities, click here
Jerome Deroy has led more than 1,000 individuals through training programs all over the world from Fortune 500 companies and household non-profit organizations such as UNICEF to Internet based companies and social enterprises. He taught storytelling to undergraduate, graduate, and post graduate students at Parsons, The New School of Design, the RH Smith School of Business, The Cornell Graduate School of Management, and many others since 2012.