Course OverviewThis course provides an overview of web analytics and diagnostic tools used to collect and analyze marketing data. Students will examine methods used to improve market penetration, brand recognition, customer loyalty, and overall marketing performance.
What You'll Learn
Topic 1: Marketing Analytics in the Digital Age
Topic 2: Ahrefs (SEO Analytics)
Topic 3: Google Analytics (Web Traffic Analytics)
Topic 4: Social Analytics, Reputation Management, and Customer Experience
Topic 5: Customer Experience Analytics
Topic 6: Assessing the Quality and Accuracy of Analytics Data and Establishing Data Consistency
Topic 7: Selecting Correct Data and KPIs Related to Business Goals for Actionable Insight
Topic 8: How to Discover, and the Importance of Calculating, Customer Lifetime Value (CLV) for a Strategic Advantage
Topic 9: Segmenting Customer Data to Improve the Customer Experience
Topic 10: Presenting Marketing Data and Tying Metrics to a Business Story
Who Should Attend
- Support Staff
- Line Managers
- Recent Graduates
- Business Students
- CEU Seekers
- Career Pivoter
- Resume Builders
Participant must complete all sections to earn the Digital Badge of Completion.
This course is offered through Anderson School of Management.
UNM Staff, Faculty and Retirees can use their Tuition Remission benefit on professional development programs.