Course Overview

This course provides an overview of web analytics and diagnostic tools used to collect and analyze marketing data. Students will examine methods used to improve market penetration, brand recognition, customer loyalty, and overall marketing performance.

What You'll Learn

Topic 1: Marketing Analytics in the Digital Age

Topic 2: Ahrefs (SEO Analytics)

Topic 3: Google Analytics (Web Traffic Analytics)

Topic 4: Social Analytics, Reputation Management, and Customer Experience

Topic 5: Customer Experience Analytics

Topic 6: Assessing the Quality and Accuracy of Analytics Data and Establishing Data Consistency

Topic 7: Selecting Correct Data and KPIs Related to Business Goals for Actionable Insight

Topic 8: How to Discover, and the Importance of Calculating, Customer Lifetime Value (CLV) for a Strategic Advantage

Topic 9: Segmenting Customer Data to Improve the Customer Experience

Topic 10: Presenting Marketing Data and Tying Metrics to a Business Story

Who Should Attend

  • Managers
  • Support Staff
  • Executives
  • Line Managers
  • Supervisors
  • Recent Graduates
  • Business Students
  • CEU Seekers
  • Career Pivoter
  • Resume Builders

Additional Information

Participant must complete all sections to earn the Digital Badge of Completion.

Enroll Now - Select a section to enroll in
Section Schedule
Date and Time TBA
Delivery Options
Course Fee(s)
Fee non-credit $599.00
Drop Request Deadline
No drop request allowed after enrollment
Transfer Request Deadline
No transfer request allowed after enrollment
Section Notes

This is a self-paced class and you will have 365 days to complete after enrollment.

This course is offered through Anderson School of Management.

UNM Staff, Faculty and Retirees can use their Tuition Remission benefit on professional development programs.

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