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Course Overview

In this course, students will create a brand for a new venture and learn how to launch it with low-cost marketing. Students will learn branding and marketing principles that will create a community of raving fans for their new venture.

What You'll Learn

  • Developing Your Company Brand
  • Securing Your Name, Trademark and Web Domain
  • Leveraging Low-Cost Marketing Strategies
  • Using Social Media to Your Advantage
  • Implementing Effective Selling Practices
  • Building a Community of Raving Fans
  • Making a Difference with Your Business
  • Creating an Effective Integrated Marketing Strategy

Who Should Attend

  • Entrepreneurs
  • Business Owners
  • Self-starters
  • Recent Graduates
  • Business Students
  • CEU Seekers
  • Career Pivoters
  • Resume Builders

Additional Information

Students must complete all sections to earn the Digital Badge of Completion.

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Enroll Now - Select a section to enroll in

Section Schedule
Date and Time TBA
Delivery Options
Online Self-Paced  
Course Fee(s)
Fee non-credit $599.00
CEUs
1 CEUs
Drop Request Deadline
No drop request allowed after enrollment
Transfer Request Deadline
No transfer request allowed after enrollment

Section Notes

This is a self-paced class and you will have 365 days to complete after enrollment.

This course is offered through The James & Gail Ellis School of Business Leadership.

UNM Staff, Faculty and Retirees can use their Tuition Remission benefit on professional development programs.

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