Course Overview

In this course, students will create a brand for a new venture and learn how to launch it with low-cost marketing. Students will learn branding and marketing principles that will create a community of raving fans for their new venture.

What You'll Learn

  • Developing Your Company Brand
  • Securing Your Name, Trademark and Web Domain
  • Leveraging Low-Cost Marketing Strategies
  • Using Social Media to Your Advantage
  • Implementing Effective Selling Practices
  • Building a Community of Raving Fans
  • Making a Difference with Your Business
  • Creating an Effective Integrated Marketing Strategy

Who Should Attend

  • Entrepreneurs
  • Business Owners
  • Self-starters
  • Recent Graduates
  • Business Students
  • CEU Seekers
  • Career Pivoters
  • Resume Builders

Additional Information

Students must complete all sections to earn the Digital Badge of Completion.

Enroll Now - Select a section to enroll in
Section Schedule
Date and Time TBA
Delivery Options
Course Fee(s)
Fee non-credit $599.00
Drop Request Deadline
1 day after enrollment
Transfer Request Deadline
1 day after enrollment
Section Notes

This is a self-paced class and you will have 365 days to complete after enrollment.

This course is offered through Anderson School of Management.

UNM Staff, Faculty and Retirees can use their Tuition Remission benefit on professional development programs.

Required fields are indicated by .