Course Overview

Introduction to Modern Business: The Art and Science of Creating Customer Value provides a dynamic and innovative learning experience for students exploring today’s business environment. Our goals are threefold: - To provide a thorough overview of business for all students. Learning the fundamentals of business is important to any student in any major. - To cultivate an engaging learning environment to help students decide if a career in business makes sense for them and which area of business will provide the career opportunities they are seeking. - To mitigate the class preparation challenge commonly encountered in today’s data-rich, digital marketplace. We aim to encourage students to prepare to engage in and contribute to the learning experience.

What You'll Learn

  • Why Do Companies Exist?
  • What Do Managers Do?
  • Business Structure: Understanding Tax and Liability
  • Marketing: The Guardian of the Customer
  • New Product Development: The Lifeblood of the Company
  • Purchasing: Acquiring Valued Resources
  • Operations: Making the Goods to Make Money
  • Logistics: Delivering the Goods
  • Human Resource Management
  • Information Technology
  • Performance Measurement
  • Accounting
  • Finance
  • Business Plan Design

Who Should Attend

  • Managers
  • Support Staff
  • Executives
  • Line Managers
  • Supervisors
  • Recent Graduates
  • Business Students
  • CEU Seekers
  • Career Pivoters
  • Resume Builders

Additional Information

Students must complete all sections to earn the Digital Badge of Completion.

Enroll Now - Select a section to enroll in
Section Schedule
Date and Time TBA
Delivery Options
Course Fee(s)
Fee non-credit $599.00
Drop Request Deadline
Transfer Request Deadline
Section Notes

This is a self-paced class and you will have 365 days to complete after enrollment.

This course is offered through Anderson School of Management.

UNM Staff, Faculty and Retirees can use their Tuition Remission benefit on professional development programs.

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