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Course Overview

Introduction to Modern Business: The Art and Science of Creating Customer Value provides a dynamic and innovative learning experience for students exploring today’s business environment. Our goals are threefold: - To provide a thorough overview of business for all students. Learning the fundamentals of business is important to any student in any major. - To cultivate an engaging learning environment to help students decide if a career in business makes sense for them and which area of business will provide the career opportunities they are seeking. - To mitigate the class preparation challenge commonly encountered in today’s data-rich, digital marketplace. We aim to encourage students to prepare to engage in and contribute to the learning experience.

What You'll Learn

  • Why Do Companies Exist?
  • What Do Managers Do?
  • Business Structure: Understanding Tax and Liability
  • Marketing: The Guardian of the Customer
  • New Product Development: The Lifeblood of the Company
  • Purchasing: Acquiring Valued Resources
  • Operations: Making the Goods to Make Money
  • Logistics: Delivering the Goods
  • Human Resource Management
  • Information Technology
  • Performance Measurement
  • Accounting
  • Finance
  • Business Plan Design

Who Should Attend

  • Managers
  • Support Staff
  • Executives
  • Line Managers
  • Supervisors
  • Recent Graduates
  • Business Students
  • CEU Seekers
  • Career Pivoters
  • Resume Builders

Additional Information

Students must complete all sections to earn the Digital Badge of Completion.

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Enroll Now - Select a section to enroll in

Section Schedule
Date and Time TBA
Delivery Options
Course Fee(s)
Fee non-credit $599.00
Drop Request Deadline
No drop request allowed after enrollment
Transfer Request Deadline
No transfer request allowed after enrollment

Section Notes

This is a self-paced class and you will have 365 days to complete after enrollment.

This course is offered through The James & Gail Ellis School of Business Leadership.

UNM Staff, Faculty and Retirees can use their Tuition Remission benefit on professional development programs.

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