Course Overview

This course introduces key media theories and practices and examines the history of mass communication and its influence on society. Topics covered include media literacy, propaganda, marketing, law, and ethics.

What You'll Learn

  • The History of Print and Storytelling to the Masses
  • Mass Media Today: How Digital Changed Everything
  • The Money behind the Media: The Business of Eyeballs and Engagement
  • How Social Media Makes Money by Selling Our Content to Ourselves
  • Early Theories: Mass Communication’s Powerful Impact on Us as Individuals
  • Media Theories: How Do We Influence the Message and the Meaning?
  • Media Effects: The Impact of Today’s “Always On” Media
  • The Ethics of Communications: Harnessing the Power of the Media
  • Media’s Societal Effects: The Making of America
  • Media Literacy Today: Our Responsibility  

Who Should Attend

  • Managers
  • Support Staff
  • Executives
  • Line Managers
  • Supervisors
  • Recent Graduates
  • Business Students
  • CEU Seekers
  • Career Pivoters
  • Resume Builders

Additional Information

Participants must complete all sections to earn a Digital Badge of completion. 
Enroll Now - Select a section to enroll in
Section Schedule
Date and Time TBA
Delivery Options
Course Fee(s)
Fee non-credit $599.00
Drop Request Deadline
No drop request allowed after enrollment
Transfer Request Deadline
No transfer request allowed after enrollment
Section Notes

This is a self-paced course and you will have 365 days to complete after your enrollment.

This course is offered through Anderson School of Management.

UNM Staff, Faculty and Retirees can use their Tuition Remission benefit on professional development programs.

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