As the competition among digital marketers and brands intensifies, businesses and recruiters are sifting for candidates that can verify their knowledge and experience backed by a widely accepted certification. If you want to enter the growing digital marketing field, this 100% online course will provide you with an in-demand 360-degree skill set that cuts across sub-domains such as pay-per-click (PPC), social media, email marketing, and more. Upon successful completion, you will be prepared to take and pass the prestigious Online Marketing Certified Associate (OMCA) certification exam. Enrollment includes a voucher to cover OMCA exam fees.
What You'll Learn
- Gain in-depth knowledge of the various digital marketing disciplines, such as search engine optimization (SEO), pay-per-click (PPC), content marketing, social media marketing, mobile marketing, web analytics, website conversion rate optimization, email marketing, and digital marketing strategy
- Formulate, plan, and execute digital marketing strategies with the right channel mix
- Create and communicate the right marketing message to the target audience
- Learn digital marketing tools like Google Ads, Google Analytics, Facebook Marketing, YouTube Marketing, and Twitter Advertising
How to Enroll
WHAT JOBS ARE ASSOCIATED WITH DIGITAL MARKETING FUNDAMENTAL?
At the fundamental level, digital marketers usually work on projects and teams that contribute to an organization's overall digital marketing strategy. This might include activities like search engine optimization (SEO), pay-per-click (PPC), content marketing, social media marketing, mobile marketing, web analytics, website conversion rate optimization, email marketing, and digital marketing strategy. They may also use tools such as Google Ads, Google Analytics, Facebook Marketing, YouTube Marketing, and Twitter Advertising.
IS CERTIFICATION RELEVANT FOR DIGITAL MARKETERS?
In a burgeoning area like digital marketing, the value of a certification is tied directly to its validity. Certifications are valuable if they deliver skills that employers, clients and teams can validate in the marketplace. Digital marketers who hold the OCMA designation earn 16-26% more than their non-certified peers, on average.