Course Overview

Search engine optimization (SEO) specialists create and deploy content that ranks at the top of search engine results. Their objective is to provide relevant, engaging content that attracts visitors and users to websites and applications. In this 100% online course you will learn the skills that help sites rank and develop a content framework that converts visitors into customers. This course prepares you to take and pass the Online Marketing Certified Associate (OMCA®) exam. Enrollment includes a voucher to cover the exam fee.

What You'll Learn

  • Learn the foundations of digital marketing
  • Learn Search Engine Optimization (SEO) skills
  • Learn on-page best practices • Learn keyword research and competitive analysis
  • Learn about design and architecture • Discover site optimization and best practices
  • Learn about link building • Prepare yourself for a high demand digital marketing job
  • Discover the numerous opportunities for specialization and find the best course to follow
  • Prepare to sit for and pass the Online Marketing Certified Associate (OMCA®) exam

How to Enroll


SEO associates analyze website and application usage data to identify content that attracts visitors and users to their products and services. They research keywords and search trends to determine patterns that match their offerings. And they deploy content that appears at the top of results pages when users search on terms that are relevant to their interests.


Because their work involves Internet-based tools and activities, many SEO associates work remotely in employee, independent contractor or consultant roles. According to Ziprecruiter.com, SEO specialists commonly earn between $38-83,000 per year working remotely.


Thank you for your interest in this course. This course is not currently open for enrollment. Please complete a Course Inquiry so that we may promptly notify you when enrollment opens.

This course is offered in partnership with Ed2Go Online Education. UNM Staff and Faculty: This course is UNM Tuition Remission Eligible. To register using tuition remission, download and complete the UNM Tuition Remission Form and email it to ceregistration@unm.edu

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