Course Overview

In a digital marketing landscape crowded with social media and instant messaging platforms, for many organizations email remains the most potent tool for attracting and retaining customers. Well-designed email campaigns experience an industry-leading 80% open rate. In this 100% online course, you will learn the concepts and skills required to develop, deploy and manage these high-value email campaigns. This course also prepares you to take and pass the Online Marketing Certified Associate (OMCA®) exam. Enrollment includes a voucher to cover the exam fee.

What You'll Learn

  • Learn how to use email to attract and connect with customers
  • Develop landing pages and mailing lists
  • Know how to combat spam and blacklists
  • Work with a variety of email providers
  • Analyze metrics and measurements
  • Develop the skills needed to work as an email marketing strategist or specialist, marketing associate, email marketing coordinator, or marketing automation specialist
  • Prepare yourself for the Online Marketing Certified Associate (OMCA®) exam, administered by the Online Marketing Certified Professionals (OMCP®) organization
  • Make yourself an asset for any company by learning how to market your workplace or product effectively

How to Enroll


Email marketing specialists create and manage email campaigns that attract and retain customers for their products and services. They are responsible for the layout and designs to ensure that they are attractive and mobile-friendly. They write or oversee the creation of written and visual messages that encourage customer purchases and retention. And they manage email lists to measure deliverability, open rates, valid addresses and accurate matches to customer profiles.


Because their work combines Internet-connected tools with specialized skills, many email marketing associates work remotely as employees, independent contractors, or consultants. ZipRecruiter.com reports that email specialists commonly earn between $38-90,000 working remotely.


Thank you for your interest in this course. This course is not currently open for enrollment. Please complete a Course Inquiry so that we may promptly notify you when enrollment opens.

This course is offered in partnership with Ed2Go Online Education. UNM Staff and Faculty: This course is UNM Tuition Remission Eligible. To register using tuition remission, download and complete the UNM Tuition Remission Form and email it to ceregistration@unm.edu

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