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Course Overview

Learn how to manage a personal training program, department, or facility as a strategic business with this innovative online course.

What You'll Learn

  • Learn the skill-sets and competencies that a fitness professional needs in order to be a successful entrepreneur, owner, or department manager Understand how to operate a fiscally successful business in the fitness industry
  • Learn business concepts, including purchasing, contractual agreements, risk management and negligence, technology issues, and other fiscal concerns Identify how branding influences consumers and creates a demand for fitness services and products
  • Understand customer relationship management methods Effectively use sales techniques
  • Learn how to create strategic business plans for successful health and business ventures Master the financial and accounting knowledge needed to manage a fitness operation
  • Understand sales and communication techniques needed to thrive in the professional world
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How to Enroll

This course is offered in partnership with Ed2Go Online Education.

Enroll Now

Thank you for your interest in this course. This course is not currently open for enrollment. Please complete a Course Inquiry so that we may promptly notify you when enrollment opens.


This course is offered in partnership with Ed2Go Online Education. UNM Staff and Faculty: This course is UNM Tuition Remission Eligible. To register using tuition remission, download and complete the UNM Tuition Remission Form and email it to ceregistration@unm.edu

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