Course Overview

Seeking buy-in for your project? Looking for grant funding for your non-profit? Hoping customers will choose your business over your competition? A well-crafted story makes a compelling connection between you and your audience. In this course, you will learn how to use proven storytelling techniques to engage with customers and stakeholders to achieve your business goals. 

"At the end of the day people won't remember what you said or did, they will remember how you made them feel."
~ Maya Angelou


What You'll Learn

  • Proven storytelling techniques that will enable you to connect with your target audience
  • Tools that enable you to demonstrate how you will meet the needs of your customers
  • How to effectively achieve your business objectives

Who Should Attend

  • Anyone who needs to connect with and influence others (e.g. customers, funders, colleagues) in order to achieve business goals
  • Marketing professionals
  • Job seekers looking to put their best foot forward

Additional Information

UNM Faculty, Staff and Retirees: this course is eligible for Tuition Remission under Professional Development                            

Enroll Now - Select a section to enroll in
Section Title
Brand Storytelling: Creating Compelling Content Your Audience Can Relate To Live Online
Live Online
T, Th
2:00PM to 4:00PM
Nov 01, 2022 to Nov 10, 2022
Schedule and Location
Contact Hours
  • Online
Delivery Options
Live Online  
Course Fee(s)
Fee non-credit $145.00
Drop Request Deadline
Oct 29, 2022
Transfer Request Deadline
Oct 29, 2022
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