Course Overview

Seeking buy-in for your project? Looking for grant funding for your non-profit? Hoping customers will choose your business over your competition? A well-crafted story makes a compelling connection between you and your audience. In this course, you will learn how to use proven storytelling techniques to engage with customers and stakeholders to achieve your business goals. 

"At the end of the day people won't remember what you said or did, they will remember how you made them feel."
~ Maya Angelou


What You'll Learn

  • Proven storytelling techniques that will enable you to connect with your target audience
  • Tools that enable you to demonstrate how you will meet the needs of your customers
  • How to effectively achieve your business objectives

Who Should Attend

  • Anyone who needs to connect with and influence others (e.g. customers, funders, colleagues) in order to achieve business goals
  • Marketing professionals
  • Job seekers looking to put their best foot forward

Enroll Now - Select a section to enroll in

Section Title
Brand Storytelling: Creating Compelling Content Your Audience Can Relate To Live Online
Live Online
T, Th
2:00PM to 4:00PM
Mar 16, 2021 to Mar 25, 2021
Schedule and Location
Contact Hours
  • Online
Course Fee(s)
Fee non-credit $125.00
Drop Request Deadline
Mar 13, 2021
Transfer Request Deadline
Mar 13, 2021
Withdrawal Request Deadline
May 25, 2021
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