23465 - Brand Storytelling: Creating Compelling Content Your Audience Can Relate To

Course Overview

Seeking buy-in for your project? Looking for grant funding for your non-profit? Hoping customers will choose your business over your competition? A well-crafted story makes a compelling connection between you and your audience. In this course, you will learn how to use proven storytelling techniques to engage with customers and stakeholders to achieve your business goals. This is a workshop-style class. We recommend the students come prepared to discuss a project or business that is currently under way or one you wish to launch.

"At the end of the day people won't remember what you said or did, they will remember how you made them feel."
~ Maya Angelou

What You'll Learn

• Proven storytelling techniques that will enable you to connect with your target audience
• Tools that enable you to demonstrate how you will meet the needs of your customers
• How to effectively achieve your business objectives

Who Should Attend

• Anyone who needs to connect with and influence others (e.g. customers, funders, colleagues) in order to achieve business goals
• Marketing professionals
• Job seekers looking to put their best foot forward