Course Overview

Seeking buy-in for your project? Looking for grant funding for your non-profit? Hoping customers will choose your business over your competition? A well-crafted story makes a compelling connection between you and your audience. In this course, you will learn how to use proven storytelling techniques to engage with customers and stakeholders to achieve your business goals. This is a workshop-style class. We recommend the students come prepared to discuss a project or business that is currently under way or one you wish to launch.

"At the end of the day people won't remember what you said or did, they will remember how you made them feel."
~ Maya Angelou


What You'll Learn

  • Proven storytelling techniques that will enable you to connect with your target audience
  • Tools that enable you to demonstrate how you will meet the needs of your customers
  • How to effectively achieve your business objectives

Who Should Attend

  • Anyone who needs to connect with and influence others (e.g. customers, funders, colleagues) in order to achieve business goals
  • Marketing professionals
  • Job seekers looking to put their best foot forward
Thank you for your interest in this course. This course is not currently open for enrollment. Please complete a Course Inquiry so that we may promptly notify you when enrollment opens.

UNM Tuition Remission

UNM Staff, Faculty, and Retirees: This course is Tuition Remission eligible under Professional Development. For more information, visit the UNM Tuition Remission information page click here.

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